5 Creative Tips for Designers with BASIC CEO & ECD, Matt Faulk

Insights Posted on — 06.02.2016

5 Creative Tips for Designers with BASIC CEO & ECD, Matt Faulk


The Design Kids (TDK) recently sat down with BASIC CEO and ECD, Matt Faulk to talk about the evolution of the agency while sharing some words of wisdom for students and like-minded creatives.

Design Community at BASIC Agency Watching Speaker

The Design Kids (TDK) recently sat down with BASIC CEO and ECD, Matt Faulk to talk about the evolution of the agency while sharing some words of wisdom for students and like-minded creatives.

Matt shares his experience working in the industry, paving his way through the action sports scene to building an agency that partners with lifestyle inspired brands like Apple, Beats by Dre, Nixon, Billabong and many more. He gives students and creatives an inside look at his role in the agency, talks about the growing need for brands to adapt their business in the digital space and shares his thoughts on staying hungry and making things happen in an industry that’s constantly changing.

Here are the five takeaways he advises to anyone looking to start their career in the industry:

  1. Don’t stress the small stuff… No one knows what the hell they are doing, we’re all just making it up as we go.
  2. You’ve got bills to pay… Treat clients as partners and value them as much as you value your work.
  3. Get inspired but don’t plagiarize… sometimes there is a fine line between the two.
  4. Never settle… Passion and dedication to the craft is what will push you forward in this industry.
  5. Embrace change… Change is the only constant in this industry. Clients will want to change your work, you will change your focus, and the people you work with will change around you. Roll with it and see where things go.

You can read the full interview with TDK on their blog.

About The Design Kids (TDK)

The Design Kids (TDK) bridge the gap between design college students and the professional industry within the Graphic Design community. We work with second & third year students and fresh new grads, and offer them industry knowledge, exposure and opportunities in the industry vital to securing a dream job in graphic design, typography and illustration.

About BASIC

BASIC is a San Diego-based brand strategy and digital design agency that helps brands deliver better experiences to their consumers. BASIC has built a solid reputation for using design to connect brands and people through the things they love... products, services, experiences and stories. With a growing client list of world-class brands and as a frequent partner to other high-caliber creative agencies, BASIC specializes in strategy driven and design-led brand communications and digital innovation. BASIC has earned Webby Award Honoree recognition within Best Practices, e-Commerce and Best Web Application/Services categories.