BASIC and Vainglory Launch New Mobile First Responsive Website Design

Work Posted on — 09.09.2015

BASIC and Vainglory Launch New Mobile First Responsive Website Design


We're excited to announce the launch of the new fully responsive Vainglory website, a content-rich and dynamic digital experience for the spirited mobile gamer.

Vainglory Game Characters

SuperEvil Megacorp., the creators of the dynamic mobile game Vainglory, approached BASIC in preparation for the launch of their Android mobile app. With a launch date in place, we worked closely with their internal team to help in their website redesign as well as to refine their design system, rediscover their inner brand vision and tone of voice.

Rethinking the Experience with a Mobile-First Mentality

Often times, design has to make a lot of sacrifices when scaled down to mobile devices. Since our users are extremely mobile driven, we focused on designing elements that could flow perfectly between devices, providing a design structure that is just as immersive and engaging on mobile as it is on tablet and desktop devices.

When it comes to a digital presence, most games in their space lean heavily towards overly themed design elements. While these are visually stimulating, they're not suited for longevity or ease of use (especially for the client). With Vainglory, we set out from the beginning to give them a design structure that was highly adaptable for their content needs, creating a framework that could change and grow with them over time. This experience provides users with all of the game's information and allows users to dive into the game in an interactive educational experience.

Through a clean and intuitive UI system that is brought to life through engaging interactions and subtle animations, the user experience is focused on informing existing users on new releases and updates to the game, as well as introducing new users to the world of VainGlory, their heroes, and their growing community of gamers and followers.

The new VainGlory web experience can be found at VainGlorygame.com.

About Super Evil Megacorp.

Super Evil Megacorp is a company by gamers for gamers. They believe that truly good and deeply compelling games are timeless and ultimately prevail over fine-tuned shallow addiction cycles. Their mission is to make deeply engaging and technically outstanding games, while embracing all the opportunities of new platforms, new business models and a games industry in flux .

Founded in 2012 and with $41M of venture capital raised to date, Super Evil Megacorp is determined to shatter preconceived notions about tablet gaming.

About BASIC

BASIC is a San Diego-based brand strategy and digital design agency that helps brands deliver better experiences to their consumers. BASIC has built a solid reputation for using design to connect brands and people through the things they love... products, services, experiences and stories. With a growing client list of world-class brands and as a frequent partner to other high-caliber creative agencies, BASIC specializes in strategy driven and design-led brand communication and digital innovation. BASIC has earned Webby Award Honoree recognition within Best Practices, e-Commerce and Best Web Application/Service categories.