BASIC Partners with KEEN to Create Omnichannel eCommerce Experience

Work Posted on — 11.10.2016

BASIC Partners with KEEN to Create Omnichannel eCommerce Experience

We’re excited to announce our partnership with KEEN as we look to establish an all new digital commerce and user experience that brings shoppers a step closer to the outdoors.

BASIC Partners with KEEN Art Direction Hero Image

Founded in 2003, KEEN is a values-led, independently owned, outdoor footwear brand.  With a focus on the responsible creation of original and versatile products, KEEN is designed to fit the diverse lifestyle of their fans, at work and at play.

“KEEN is not just a footwear company; it is an innovation company.  Our partnership with BASIC represents a strategic investment in the innovation of our digital capabilities and we see BASIC as collaborative pioneers in the digital commerce space.” said John Evons, VP Global Digital Commerce

As a brand that passionately endeavors to live a fulfilling life, challenge the status quo, and do good by giving back and inspiring others - we’re aiming to help re-imagine KEEN by creating an eCommerce experience with no boundaries and on any device. Our goal throughout the new website will be to provide users with products and content based around their active lifestyle. Our team will work directly with KEEN’s internal team to help create a new visual system and digital experience that enables users to move seamlessly from page to page while bridging the gap between KEEN’s purpose and the products they create by leveraging video, rich imagery, and dynamic content.

“Our partnership with the team at KEEN will be an amazing opportunity to create an Omnichannel experience by leveraging our approach to Experiential eCommerce.” said Matt Faulk, BASIC CEO and Executive Creative Director. “We’re looking to connect KEEN’s core audience of outdoor enthusiasts to the products they love by influencing purchase decisions through contextual product storytelling at every step of the sales funnel.”

About Keen

KEEN is a values-led, independently owned outdoor footwear brand from Portland, Oregon with a mission to responsibly create original and versatile products, improve lives, and inspire outside adventure. Founded in 2003, KEEN ignited a revolution in the footwear industry with the introduction of the Newport sandal, launching the concept of Hybrid footwear into the market and setting KEEN on a path of driving consistent product innovation that exists today. KEEN strives to live by its values, from its products to its actions, and by activating communities and individuals to protect and preserve the places where we work and play. KEEN passionately endeavors to live fulfilling lives, challenge the status quo, do good, give back, and inspire others.

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BASIC is a brand strategy and digital design agency that brings brands and culture together. With a belief that culture drives commerce, BASIC leverages shared values and ideals to inform strategy and design, creating experiences that inspire life and inspire action.

With a growing client list of world-class passion brands, BASIC specializes in millennial insights, strategy-driven and design-led brand development, and digital innovation / user experience. This year, BASIC earned 7 Webby Award Recognitions including shopping site of the year, best practices finalist, as well as honoree awards for mobile shopping, and three other categories. BASIC also earned two site of the year recognitions at the 2016 OMMA awards within the fashion and retail categories.