BASIC Recognized Across 5 Categories at 21st Webby Awards

News Posted on — 04.05.2017

BASIC Recognized Across 5 Categories at 21st Webby Awards


We’re proud to announce our work for Beats By Dre, BB Dakota, Visian ICL, and our 2016 Year-in-Review have been selected by IADAS for the 21st Webby Awards with 3 Site of the Year Nominations and 2 Honoree recognitions. Category Winners are announced on April 25th.

The Webby Awards is the leading international award honoring excellence on the Internet for the past two decades. It’s considered “The Internet’s Highest Honor” by the New York Times and “The Oscars” of our industry by many. Last year, nearly 3 million votes were cast from over 230 countries and territories.

Each year The Webby Awards  presents two distinct honors in every category – The Webby Award and The Webby People’s Voice Award. The Webby Award in each category is selected by members of the International Academy of Digital Arts and Sciences (IADAS) – a 2,000+ member judging body, while The Webby People’s Voice Award is awarded by the voting public. Both awards are coveted international distinctions of Internet excellence.

To cast your vote for our work head over to The People’s Voice Website by Thursday, April 20th.


Beats By Dre Amber Rose Wearing White Beats Earbuds

Beats By Dre

Awarded for: Websites – Shopping FinalistMobile Sites & Apps – Best Practices Finalist

Beats by Dre is a billion dollar empire with a market share of over 70%. Its brand is now an icon in today’s pop culture, known for its bold and quality advertising, its roots in music and sport, and the legendary status of its founders. Our partnership brings the emotion of the brand centerstage, creating a .com platform that embraces product-led storytelling as its strategic foundation. It’s more than a product site; this is a place where Beats becomes real, online. View the eCommerce case study.


BB Dakota Fashion eCommerce, User Experience, and Web Design Case Study Behind the Build Image

BB Dakota

Awarded for: Mobile Sites & Apps – Fashion & Beauty Honoree

BB Dakota loves clothes and the women who wear its clothes even more. Above anything else, this had to shine through our strategy and design. Based on BB Dakota’s philosophy that “glamour is looking exquisite and not giving a fuck,” we partnered with the soon-to-be fashion leaders to create a flagship eCommerce site that connects content, brand, and commerce. View the eCommerce case study.


BASIC Year in Review Homepage Hero

BASIC Year-In-Review Microsite

Awarded for: Websites – Corporate Communications Finalist

Our BASIC 2016 Year-In-Review microsite - steeped in the theme of controlled chaos - reflects upon a remarkable twelve months for our agency in a confrontationally engaging fashion. This was an internal challenge, born from the will to collaborate, learn new skills, and create the unexpected. Our iterative approach brought everyone from each department together to contribute ideas. The single-page scroll design highlights our most recent projects, latest brand reel and biggest accomplishments. View the live site.


Visian ICL - Behind the Build Image

Visian ICL

Awarded for: Mobile Sites & Apps – Health Honoree

Visian ICL creates removable lens implants with groundbreaking technology to correct a person’s vision without the aid of glasses or contacts. With a focus on Visian’s brand, which, through industry and competitor research we found to be a surprisingly rare approach in the medical industry, we saw a great opportunity to distinguish Visian from the crowd. We built the brand and created a digital platform that inspires its target audience of millennials to learn about the procedure and then contact a doctor.  View the brand and digital case study.

About The Webby Awards

Hailed as the "Internet's highest honor" by The New York Times, The Webby Awards is the leading international award honoring excellence on the Internet, including Websites, Advertising & Media, Online Film & Video, Mobile Sites & Apps, and Social. Established in 1996, The Webby Awards received nearly 13,000 entries from all 50 states and over 60 countries worldwide this year. The Webby Awards is presented by the International Academy of Digital Arts and Sciences (IADAS). Sponsors and Partners of The Webby Awards include: Grey Goose, Vitamin T, Shocase, Engine Yard, Funny or Die, Advertising Age, Percolate, Mashable, Business Insider, Internet Week New York and Guardian News and Media.

About BASIC

BASIC is a brand strategy and digital design agency that brings brands and culture together. Creating on the principle that culture drives commerce, BASIC leverages shared values and ideals to inform strategy and design, making digital experiences that inspire human interaction.

With a growing client list of the world’s leading passion-brands, BASIC specializes in millennial insights, strategy-driven and design-led brand development, user experience and digital innovation. 2016 awarded BASIC 7 Webby Award Recognitions, including shopping site of the year, best practices finalist, as well as honoree awards for mobile shopping and three other categories. BASIC also earned two site of the year recognitions at the 2016 OMMA awards in the fashion and retail categories.