Billabong Selects BASIC as Digital Agency for OmniChannel eCommerce Redesign

Work Posted on — 09.01.2015

Billabong Selects BASIC as Digital Agency for OmniChannel eCommerce Redesign


We’re proud to announce our partnership with Billabong, a global surf and lifestyle company.

Billabong Women's Surf Sitting On Surfboard

We’re proud to announce our partnership with Billabong, a global surf and lifestyle company. We’ve been selected to collaborate directly with their internal direct-to-consumer and marketing teams to help drive a new brand strategy focused on eCommerce and OmniChannel.

“As partners, we’re looking to provide clarity around who Billabong is, by bringing a deeper brand and commerce experience to the new digital platform - one that portrays authenticity, heritage, and alignment with today’s youth culture” said Matt Faulk, BASIC CEO and Executive Creative Director.

The new eCommerce web design will be aimed at articulating the culture of the brand while acting as a utility for consumers to purchase products that express themselves. Along with this, we will be working with Billabong to create a platform where content and commerce can live together; one that is brand first, commerce focused and dedicated to an OmniChannel experience.

“We’re extremely excited about our partnership with BASIC and the future of our web experience” said Austin Neill, Global Director, Digital UX & Design at Billabong. “The manner in which they approach eCommerce strategy and design, as well as their proven success with lifestyle brands were key factors in selecting them as our digital agency.”

The new eCommerce website and OmniChannel experience will launch Q1 of 2016.

About Billabong

Billabong is a lifestyle brand with the core business of marketing, distribution, wholesaling and retailing of apparel, accessories, eyewear, wetsuits and hardgoods in the boardsports sector under the Billabong brand name. The company has approximately 5,000 staff worldwide and its shares are publicly listed on the Australian Securities Exchange. Billabong International's products are licensed and distributed in more than 100 countries and are available in approximately 10,000 doors worldwide. The Company's brands are marketed and promoted internationally through association with high profile professional athletes, junior athletes and events.

About BASIC

BASIC is a San Diego-based brand strategy and digital design agency that helps brands deliver better experiences to their consumers. BASIC has built a solid reputation for using design to connect brands and people through the things they love... products, services, experiences and stories. With a growing client list of world-class brands and as a frequent partner to other high-caliber creative agencies, BASIC specializes in strategy driven and design-led brand communication and digital innovation. BASIC has earned Webby Award Honoree recognition within Best Practices, eCommerce and Best Web Application/Service categories.