Clarisonic Selects BASIC as Digital Strategy and eCommerce Design Partner

Work Posted on — 03.31.2017

Clarisonic Selects BASIC as Digital Strategy and eCommerce Design Partner


We’ve recently been selected as Clarisonic’s digital partner, as we look to evolve their brand through an all new eCommerce flagship redesign.

We’re proud to announce our newest partnership with Clarisonic, part of the L’Oreal Group.

“It’s an amazing opportunity to be able to work with a company that has been able to use technology and design to help transform the skincare industry and become the leader in their space.” explained Matt Faulk, BASIC CEO & Executive Creative Director. “As partners, our team will look to leverage our knowledge and experience in eCommerce to help drive a more intelligent and user-driven experience.”

We are incredibly excited to partner with Basic on the redesign of our global flagship website. Their recent work across multiple CPG brands highlights their ability to create customer centric experiences critical to maintaining our leadership position in the facial cleansing device market.

Leah Thelen: VP Digital Marketing, eCommerce & CRM, L'Oreal Group

The project is currently underway and the new website is expected to launch later this year.

About Clarisonic

Clarisonic invented sonic skin cleansing in 2004 and today has sold over 15 million of its patented – and much loved – devices that help to reveal healthy, younger-looking skin.

Available in over 50 countries around the world, Clarisonic’s mission is to beautifully transform skin and it does that by cleansing skin 6X better than hands alone. Gentle enough for twice-a-day use, Clarisonic devices are the #1 most recommended by US dermatologists. Clarisonic’s award-winning devices are distributed through dermatologists, cosmetic surgeons, spas, prestige retailers and online at Clarisonic.com. Clarisonic is part of the L’Oreal Group.

About BASIC

BASIC is a brand strategy and digital design agency that brings brands and culture together. With a belief that culture drives commerce, BASIC leverages shared values and ideals to inform strategy and design, creating experiences that inspire life and inspire action.

With a growing client list of world-class passion brands, BASIC specializes in millennial insights, strategy-driven and design-led brand development, and digital innovation / user experience. This year, BASIC earned 7 Webby Award Recognitions including shopping site of the year, best practices finalist, as well as honoree awards for mobile shopping, and three other categories. BASIC also earned two site of the year recognitions at the 2016 OMMA awards within the fashion and retail categories.