Tips + Takeaways: Launching a New Product

Insights Posted on — 06.28.2016

Tips + Takeaways: Launching a New Product

BASIC Creative Strategist, Andrew Yanoscik talks about key considerations to launching a new product into market.

There’s a lot to consider when launching a product in today’s hyper-connected world. As products are pushed into market, they’re instantly judged by today’s social consumers. In order for a product to form an honest relationship with its core user, it helps to strip the product down to its strongest features relying on the core benefits of the product. 

This means constantly cross-referencing your feature sets with your brand truths; eliminating any unsupported or underexplored ideas or features. It also helps to sweat the small stuff, making sure throughout the entire design process that the product functions flawlessly. By following these guides, and remembering to keep your product simple for not only your design team but for the user, you’ll eliminate any unnecessary feedback and allow the idea to spread much faster.


BASIC is a San Diego-based brand strategy and digital design agency that helps brands deliver better experiences to their consumers. BASIC has built a solid reputation for using design to connect brands and people through the things they love... products, services, experiences and stories. With a growing client list of world-class brands and as a frequent partner to other high-caliber creative agencies, BASIC specializes in strategy driven and design-led brand communications and digital innovation. BASIC has earned Webby Award Honoree recognition within Best Practices, e-Commerce and Best Web Application/Services categories.