BASIC's Senior Brand Strategist Named San Diego Magazine's 50 People to Watch List

News Posted on — 12.30.2012

BASIC's Senior Brand Strategist Named San Diego Magazine's 50 People to Watch List


We are very excited to announce that our Senior Brand Strategist, Jenny Barnes, has been named to San Diego Magazine's 2013 50 People to Watch List.


BASIC Senior Brand Strategist Jenny Barnes Holding San Diego Magazine Cover

We are very excited to announce that our Senior Brand Strategist, Jenny Barnes, has been named to San Diego Magazine's 2013 50 People to Watch List. Jenny, along with her business partner Jenny Gilcrest ("the Jenny's," as we like to call them), made the coveted list by launching Travelboxe, their startup travel site.

Travelboxe lets users organize and share recommendations for everything from restaurants and bars to museums and local attractions in various cities they have visited. It's perfect for those who get that travel itch because they are already reading city reviews anyway, so they might as well be from friends rather than random strangers. So when your buddy comes into town from New York and asks you where to get the best Sushi in San Diego, you can share your 'San Diego box' full of all your favorite spots.

The entire team is extremely proud of both Jenny and the growing startup, and we're happy that we have had the opportunity to be involved in the project along the way. Throughout the process our agency has been responsible for the initial ideation, comprehensive strategy, website design, video production and branding of Travelboxe. Additionally, in many of their early brainstorming meetings, the creative team really pushed the Jenny's to build the Travelboxe website with a heavy-focus on stunning imagery and minimalist design. So not only is it more social than competitor sites like Trip Advisor and Expedia, it just plain looks better.

Finally, in addition to making the list, Jenny made the cover! Check out the behind-the-scenes photoshoot with some of the others that made the list.