Tips + Takeaways: Approaching Branded Content

Insights Posted on — 10.13.2016

Tips + Takeaways: Approaching Branded Content


BASIC Associate Creative Director, Erwin Hines, provides three insightful creative tips on how brands should approach branded content

In a world where content drives conversation, it’s important to come correct when creating branded content. Now, more than ever, media is accessible at the palm of our hands with purchase decisions being made with the tap of a finger. However, most brands are still struggling to understand how to concept, create, and share media that matters.

Brands that are able to approach branded content in the correct way, sell more goods or services to their audience while building brand equity. By approaching content creation in a holistic way, brands that follow these three steps will be more likely to influence long-term brand value - increasing brand awareness, driving market share, and making purchase decisions easier for consumers.

Here are three guides to approaching branded content:

Create in Context: Understand the situation in which someone is interacting with your brand and create relevant content for your audience.

Add Value: When it comes to great content, it’s all about giving back to the end user by connecting with them in an indirect way - provide value before pushing a transaction.

Authenticity: Understand who you are and why you exist. From there you can begin to create stories, content, and information that tie into your brands’ mission.

About Basic

BASIC is a brand strategy and digital design agency that brings brands and culture together. With a belief that culture drives commerce, BASIC leverages shared values and ideals to inform strategy and design, creating experiences that inspire life and inspire action.  With a growing client list of world-class passion brands, BASIC specializes in millennial insights, strategy-driven and design-led brand development, and digital innovation / user experience. This year, BASIC earned 7 Webby Award Recognitions including shopping site of the year, best practices finalist, as well as honoree awards for mobile shopping, and three other categories. BASIC also earned two site of the year recognitions at the 2016 OMMA awards within the fashion and retail categories.