virtuwell Selects BASIC for New Digital and Brand Experience

Work Posted on — 02.03.2017

virtuwell Selects BASIC for New Digital and Brand Experience

We’ve been selected by virtuwell, a 24/7 online healthcare provider, to refresh their digital experience.

Mom and Daughter Sharing Close Moment

We’re looking forward to working with their internal team to help define their position in the industry and move two existing web and mobile designs into one responsive design.

With emerging technology reshaping the healthcare industry, virtuwell stands at the tipping point by providing consumers with a 24/7 online clinic that reinvents the diagnosis and treatment experience.

“It’s always a humbling opportunity to be able to push ideas forward in the healthcare industry,” explained Matt Faulk, BASIC CEO and Executive Creative Director, “Our goal is to help virtuwell on their brand journey as they continue to change the way people seek, experience and think about healthcare.”

In order to bring convenience, lower costs, and simplified healthcare to millions of people, virtuwell has partnered with our team to create a mobile-first digital platform focused on user experience and a new brand design language that gives consumers relief from anywhere.

“We set out to find an agency to help us more boldly position the unique virtuwell brand,” said Kevin Palattao, Vice President of virtuwell. “We’ve chosen BASIC as our collaborative partner to help elevate virtuwell’s innovative healthcare experience through a simple, yet sophisticated, design approach.”

Over the next few months, we will work together to create a brand and digital experience that can improve the lives of patients and progress the industry standard.

About virtuwell

virtuwell is a 24/7 online clinic that reinvents the diagnosis and treatment experience for everyday illnesses. Through a refreshingly simple online and mobile platform, paired with best-in-class customer service, virtuwell is saving consumers, employers and health plans time and money.


BASIC is a branding and digital creative agency that brings brands and culture together. With a belief that culture drives commerce, BASIC leverages shared values and ideals to inform strategy and design, creating experiences that inspire life and inspire action. 

With a growing client list of world-class passion brands, BASIC specializes in millennial insights, strategy-driven and design-led brand development, user experience design, and eCommerce. This year, BASIC earned 7 Webby Award Recognitions including shopping site of the year, best practices finalist, as well as honoree awards for mobile shopping, and three other categories. BASIC also earned two site of the year recognitions at the 2016 OMMA awards within the fashion and retail categories.