To support our growth and vision for the future, we've moved our San Diego headquarters to Block D in Makers Quarter

News Posted on — 02.02.2019

We're Making Moves — Introducing our New HQ


To support our growth and vision for the future, we've moved our San Diego headquarters to Block D in Makers Quarter

We packed our things last October and moved to Makers Quarter in the heart of downtown San Diego. Despite being a mere five-minute drive from our old headquarters, our new neighborhood could not be more distinct. Home to some of San Diego’s most ambitious businesses, organizations, artists and entrepreneurs, we’ve situated ourselves right in the thick of the city’s cultural hotbed.

We’re always reinventing our business to try and stay ahead of culture and technology, and when it comes to the city of San Diego, we feel there’s no better place to do that than here in Makers Quarter.

“The world is changing around us, and as a company, we’ve really needed to evolve to thrive in this shifting landscape,” said Matt Faulk, BASIC’s founder and CEO. “We’re always reinventing our business to try and stay ahead of culture and technology, and when it comes to the city of San Diego, we feel there’s no better place to do that than here in Makers Quarter.”

Known as Block D, our building boasts zero-energy capability and a completely modern industrial design—reflecting our team’s penchant for innovation and simplicity.

Our team collaborated with San Diego’s top architects and designers from BNIM and Brewer Design to bring our state-of-the-art space to life. Every room, furnishing and accent was curated with purpose and an eye for detail.

The new office is as functional as it is beautiful, and our emphasis on simplicity is reflected in our space’s design. The natural attributes of the building dictated the layout. Scenic views, multiple garage doors, passive ventilation, natural light and reflective concrete to bounce light put health and harmony at the core of the design. We also installed modular spaces that can be easily changed to suit the team’s needs as the business grows.

All in all, we’ve established an atmosphere to help keep our team focused and inspired. We designated specific zones for collaboration, isolation, unexpected encounters and communal activities, all in an effort to help minimize distractions, maximize creativity and encourage people to do the best work of their lives.

To get the grand tour of our new home, visit moves.basicagency.com.


About BASIC®

BASIC is a brand strategy and digital design agency that brings brands and culture together. Creating on the principle that culture drives commerce, BASIC leverages shared values and ideals to inform strategy and design, making digital experiences that inspire human interaction.

With a growing client list of the world’s leading passion-brands, BASIC specializes in millennial insights, strategy-driven and design-led brand development, user experience and digital innovation.