BASIC/DEPT® is a global branding and digital design agency building products, services, and eCommerce experiences that turn cultural values into company value.
Featured Engagements
- Google- Our embedded partnership with Google is as deep as it gets. We’re the lead creative agency for Google Store and provide strategy, design, and prototyping to other divisions. Learn more about our partnership here. 
- KFC- An award-winning global, digital transformation engagement spanning eCommerce, mobile app, and new drive thru experiences. Bringing KFC’s brand story to life while making it easier for customers to buy chicken. Learn more about our partnership here. 
- Wilson- A reimagining of Wilson’s brand visual identity, and brand campaign, to support a new product drop and the launch of the first brick and mortar retail location in the brand’s 108-year history. Read our full case study here. 
- AT&T- Redesigning the digital flagship for the largest telecommunications company in the world. Creating frictionless paths to purchase for a wide range of consumers across a vast portfolio of products and services. 
- Patagonia- Ongoing partnership providing strategy, branding, experience design, and development focused on bringing their mission and offerings to consumers through brand-led programs and platforms. Read our full case study here. 
BASIC/DEPT® helps brands ● connect w/ cultureAdweek Agency Spotlight
Featured News
 - FOUR NOMINATIONS FOR THE INTERNET’S HIGHEST HONOR.Press 4.16.25
 - Tomorrow’s shopper: Five ways brands can reach Gen Alpha todayPress 10.11.24
 - Generation Alpha: Say hello to tomorrow’s shopperPress 7.22.24
 - The Future of Fashion and AI at Glossy's Ecommerce SummitPress 6.13.24
 - Retail’s new playground: where physical meets digitalPress 6.3.24
 - Gen Alpha, the beta test for how brands can reach a new generationPress 5.28.24
 - New Projects on the Podium for the 28th Webby AwardsPress 4.24.24
 - What Sofia Coppola Can Teach Us About Shifting CulturePress 4.18.24
 - The 28TH Annual Webby Awards Nods Are InPress 4.4.24
 - Are snacks the new meals in QSR?Press 3.20.24
 - From Ordinary to Extraordinary: Bringing the In-Store Luxury Experience OnlinePress 3.6.24






