About Us | BASIC® | Digital Branding & Product Design Agency

We turn cultural value
into company value

BASIC® is a branding & experience design company that is part of Dept, a global agency that thrives at the intersection of design, data, and technology. Together, we’re focused on transforming brands and culture — across the world.

2010 -

Agency Snapshot

  • People

    We're a world-class team of diverse individuals who are here to do great work as well as be great to work with. Explore our culture manual.

  • Global Reach

    As part of Dept, we have 28 offices and 1,500+ people across the world dedicated to delivering the best design, strategy, and technology services to our client partners.

  • Years

    While we’re proud of our history and our accomplishments, we’re loyal to our future and not our past.

  • Growth

    As Adweek’s 18th fastest growing agency, we’ve strengthened our company with new leadership, talent, and clients the past two years. We’re hiring btw.

  • Services

    Strategy. Brand Experience. Digital Experience. Content. Technology. We’re uniquely built to build brands that matter in culture.

  • Ranking

    Within the mobile and website related categories, no other agency has been recognized by the Webby Awards more than us the past four years. Explore our work.



  • Customer Experience Strategy

    Market analysis & business case development

    Customer research, segmentation & insights

    Journey mapping

    Brand ecosystem & roadmap

    Business intelligence

    Innovation sprints

  • Digital Commerce & Product Design

    Brand messaging

    Art direction & visual language

    Campaign development

    Brand guidelines

    Brand positioning & architecture

    Visual identity

    Asset production (Video, 3D, Photography, Motion Design)

  • Digital-First Branding

    Experience strategy & design

    Content strategy & IA

    Design systems & guidelines

    UX patterns

    Website and app design

    Interaction design


    A/B testing

    FE development

    Technical consultation and architecture

    CMS implementation*

    Technical discovery



While results are what matter most, we believe awards bring value and recognition to organizations as well as individuals.

Full awards list

Setting standards others follow

Team & Leadership

We’re 120+ individuals from across the world driven by bold ideas and diverse perspectives. Craft, service, and efficiency drive us forward and we see our agency as a place for our shared values to collide.

Culture Manual