About Us | BASIC® | Digital Branding & Product Design Agency

We turn cultural value
into company value

BASIC® is a branding & experience design company that is part of Dept, a global agency that thrives at the intersection of design, data, and technology. Together, we’re focused on transforming brands and culture — across the world.

2010 -

Agency Snapshot

  • People

    We're a world-class team of diverse individuals who are here to do great work as well as be great to work with. Explore our culture manual.

  • Global Reach

    As part of Dept, we have 28 offices and 1,500+ people across the world dedicated to delivering the best design, strategy, and technology services to our client partners.

  • Years

    While we’re proud of our history and our accomplishments, we’re loyal to our future and not our past.

  • Growth

    As Adweek’s 18th fastest growing agency, we’ve strengthened our company with new leadership, talent, and clients the past two years. We’re hiring btw.

  • Services

    Strategy. Brand Experience. Digital Experience. Content. Technology. We’re uniquely built to build brands that matter in culture.

  • Ranking

    Within the mobile and website related categories, no other agency has been recognized by the Webby Awards more than us the past four years. Explore our work.



  • Strategic Planning

    Customer Experience

    Consumer Insights + Trends

    Omnichannel + D2C

    Product + Service Vision

    Go-To-Market Planning

    Data Science + Analytics

  • User Experience

    Experience Strategy

    eCommerce + Websites

    Digital Product + Services

    Design Systems + Style Guides

    iOS + Android Applications

    Prototyping & Optimization

  • Brand Experience

    Identity + Positioning

    Visual Language + Art Direction

    Design Production + Execution

    Brand Messaging

    Brand Guidelines + Playbooks

    Campaign Development

  • Technology

    Technical Discovery

    Technical Architecture

    Full-Stack Development

    CMS Implementation

    Quality Assurance

    Interactive Prototyping

  • Content Creation

    Content Strategy

    Art Direction


    Video Production

    3D / Motion Graphics




While results are what matter most, we believe awards bring value and recognition to organizations as well as individuals.

Full awards list

Setting standards others follow

Team & Leadership

We’re 120+ individuals from across the world driven by bold ideas and diverse perspectives. Craft, service, and efficiency drive us forward and we see our agency as a place for our shared values to collide.

Culture Manual