AshleyReichelTakestheReinsasBASIC/DEPT®’sNewCEO

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BASIC/DEPT® is proud to announce Ashley Reichel’s new title as CEO. After leading operations for the agency for the past ten years, she will step into the CEO role as Matt Faulk assumes a new role as Partner & Founder. The move comes at a time of continued fast growth for BASIC/DEPT® since joining DEPT® in 2020 as the agency continues transforming brands and culture across the world.

Ashley has been a driving force behind building BASIC/DEPT® from a niche design studio of six employees to a globally recognized digital agency and home to 150 of the most talented designers, builders and makers in the industry.

“This is a really exciting time to be stepping into this role at BASIC/DEPT®, and I am honored to do it. The caliber of work and craft coming out of the agency is the best it’s ever been. We are working with some of the best clients in the world, and most importantly, it is our talented team of people that have gotten us to where we are today. Matt has built something truly special, and as we look to the future, we will stay true to our core values and double down on them in our next chapter.” - Ashley Reichel

Going forward, Matt Faulk will support DEPT® and BASIC/DEPT® through branding, thought leadership, M&A and leading special projects.