BASIC®Earns12Nominationsin26thAnnualWebbyAwards

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The Webby Awards — dubbed the Internet’s highest honor by the New York Times — has just announced the nominees for their 26th annual award show. The Webby Awards recognizes the best of the Internet, and is presented by the International Academy of Digital Arts and Sciences. This year may be the toughest yet, with a record-breaking 14,300 global entries.

We’re honored to have received 12 nominations:

COWBOY

BASIC launched the new Cowboy ecommerce site, introducing the innovative new connected bike to market while telling the brand’s unique story. The result is simple but impactful, leveraging 3D product renders, motion and interaction, and systematic design.

Websites and Mobile Sites – Best Mobile Visual Design: Aesthetic

Websites and Mobile Sites – Best User Experience

Websites and Mobile Sites – Best User Interface

CRAFTED

A communal initiative we at BASIC® operate to celebrate diversity and creativity by bringing together people from different backgrounds and interests.

Websites and Mobile Sites – Community

Websites and Mobile Sites – Events

GOOGLE STORE

Since 2017, our team has worked closely with the Google Hardware team to launch new products and help turn store.google.com into a world-class brand and eCommerce destination.

Websites and Mobile Sites – Shopping

KFC US – ORDERING APP

Since 2019, BASIC® has partnered with KFC to transform the brand’s customer experience. Our nomination focuses on the newly designed ordering app, utilizing a new visual language alongside content standards, making it easy for customers to get their chicken on.

Apps and Software – Food & Drink

PATAGONIA

As Patagonia’s lead digital design partner, we recently partnered to establish an all-new global digital ecosystem and eCommerce flagship. We work with Patagonia on various strategy and design initiatives focused on bringing their mission and offerings to consumers through brand-led programs and platforms.

Websites and Mobile Sites – Sustainability & Environment

Websites and Mobile Sites – Best Mobile User Experience

Websites and Mobile Sites – Corporate Social Responsibility

SILVER OAK

A new flagship experience representative of the detail and craft that the brand puts into winemaking. We focused on telling the brand story through rich, compelling content, building romance into their shopping experience, and crafting a digital experience that would rival a trip to Alexander Valley itself.

Websites and Mobile Sites – Business Blog/Website

WEBEX

We reintroduced Webex as a best-in-class, holistic collaboration solution and converted their online presence to an enterprise marketing machine.

Websites and Mobile Sites – Web Services & Applications

And 12 honors across web/mobile site and apps/services categories:

DESIGN WITHIN REACH

Websites and Mobile Sites – Best Mobile Visual Design: Aesthetic

GOOGLE FIBER

Websites and Mobile Sites – Corporate Communications

GOOGLE STORE

Websites and Mobile Sites – Best Practices

GOOGLE NEST CAM (OUTDOOR OR INDOOR, BATTERY)

Websites and Mobile Sites – Shopping

GOOGLE NEST DOORBELL (BATTERY)

Websites and Mobile Sites – Best Use of Animation or Motion Graphics

Websites and Mobile Sites – Best Visual Design: Function

HIDDEN VALLEY RANCH

Websites and Mobile Sites – Food & Drink

KFC

Websites and Mobile Sites – Food & Drink

KFC US – ORDERING APP

Apps and Software – Best Practices

PATAGONIA

Websites and Mobile Sites – Shopping

PATAGONIA FOOTPRINT CHRONICLES

Websites and Mobile Sites – Sustainability & Environment

WEBEX

Websites and Mobile Sites – Best User Interface

We’re honored to once again be in the running for the 26th annual Webby Awards. Voting is open now! Be sure to cast your votes for your favorite work and nominees by midnight, April 22nd. Winners are expected to be announced Tuesday, April 26th.