BASIC Recognized with 7 Webby Awards Across 5 Categories

News Posted on — 04.08.2016

BASIC Recognized with 7 Webby Awards Across 5 Categories


We’re excited to announce that 7 of our most recent projects have been selected as some of the best in the industry across 5 different categories by IADAS for the 20th Webby Awards.


The New York Times has hailed the Webby Awards as the "Internet's highest honor", with over 13,000 entries in this year's competition. The Webby Awards is the leading international award honoring excellence on the Internet. IADAS, which nominates and selects The Webby Award winners, is comprised of web industry experts, including Tumblr founder, David Karp, Grantland's Bill Simmons, Lucky Magazine's Editor-in-chief, Eva Chen, Instagram co-founder, Kevin Systrom, mobile phone inventor Martin Cooper, and and creator of the .gif file format, Steve Wilhite.

The Webby Awards presents two honors in every category — The Webby Award and The Webby People’s Voice Award. Members of the International Academy of Digital Arts and Sciences (IADAS) select the Nominees for both awards in each category, as well as the Winners of The Webby Awards.  In the spirit of the open Web, The Webby People’s Voice is awarded by the voting public. Each year, The Webby People’s Voice Awards garners millions of votes from all over the world.

Shortly after BASIC CEO and ECD, Matt Faulk, was recently appointed IADAS judge for 20th Webby Anniversary, BASIC received news that 7 of our most recent projects have been selected as some of the best in the industry across 5 different categories. Our work with Nixon.com, which was just awarded as 2015 AWWWARDS eCommerce Site of the Year, has been nominated as a Webby Award finalist within best practices and eCommerce categories - voting is open to the public until April 21st.

“Being recognized for various pieces of our work every year by the Webby Awards, for the past 4 years has been an amazing accomplishment in and of itself.” said Matt Faulk, BASIC CEO and Executive Creative Director. “I couldn’t be more proud of what our team has been able to accomplish in such a short amount of time. We’ve had the opportunity to build platforms, websites and brand strategies that really connect each company to their audience in a way that builds a brand that people can identify with and want to be a part of. Being recognized for our work by IADAS for the 20th Webby Awards really goes to show how much we’re willing to continually progress and work with our clients across different industries to help re-envision their presence in the digital space.”


BASIC Webby Awards Nixon eCommerce Website Nominee

Nixon, Web: Best Practices & Web: Shopping

Nixon, a premium lifestyle and accessories brand, was awarded two honoree recognitions within the best practices and e-Commerce categories. As part of a larger direct-to-consumer strategy, the new platform features a streamlined purchase path, visual showrooming and a delightful user experience and interface. View our case study and vote for the Webby Peoples Choice Awards for Web: Best Practices and Web: Shopping categories.


Webby Awards BB Dakota eCommerce Website Nominee

BB Dakota, Mobile: Best User Experience & Web: Shopping

BB Dakota, came to us to help them better tell their story through a new flagship eCommerce experience that was focused on bringing content and commerce together. We helped elevate their brand to the digital space by providing creative direction, art direction and photography and video direction. The new BB Dakota eCommerce platform streamlines the purchase decision process by providing the user with a highly contextualized shopping experience from beginning to end. The site delivers a rich, immersive experience through big imagery, high-quality branded video content, and deeper brand storytelling through collection pages and an online journal. All created on a custom-built Wordpress CMS. View our case study.


BASIC Recognized 7 Webby Awards Across 5 Categories Incase Responsive Website Design

Incase, Web: Best Practices

Incase, a lifestyle brand that creates products to protect technology, was recognized by the Webby Awards within the mobile e-Commerce category. Our partnership with Incase included a redesign of their e-Commerce platform as well as a brand refresh with a heavy focus on their direct-to-consumer efforts and communications. View our case study.


Webby Awards Scalematrix Responsive Website Design Nominee

ScaleMatrix, Web: Corporate Communications

Scale Matrix, one of the leading connected service providers in the country, approached us to help present Scale Matrix’s unique capabilities and expertise through an educational website re-design that quickly translates the complexities of cloud computing into easily digestible pieces of information through a fun, interactive online experience. We worked with them to develop a brand identity refresh and the launch of an all-new responsive web design. View the live site.


VainGlory, Web: Games-Related

SuperEvil Megacorp., the creators of the dynamic mobile game Vainglory, approached BASIC in preparation for the launch of their Android mobile app. With a launch date in place, we worked closely with their internal team to help in their website redesign as well as to refine their design system and rediscover their inner brand vision and tone of voice. View our case study.

About The Webby Awards

Hailed as the "Internet's highest honor" by The New York Times, The Webby Awards is the leading international award honoring excellence on the Internet, including Websites, Advertising & Media, Online Film & Video, Mobile Sites & Apps, and Social. Established in 1996, The Webby Awards received nearly 13,000 entries from all 50 states and over 60 countries worldwide this year. The Webby Awards is presented by the International Academy of Digital Arts and Sciences (IADAS). Sponsors and Partners of The Webby Awards include: Grey Goose, Vitamin T, Shocase, Engine Yard, Funny or Die, Advertising Age, Percolate, Mashable, Business Insider, Internet Week New York and Guardian News and Media.

About BASIC

BASIC is a San Diego-based brand strategy and digital design agency that helps brands deliver better experiences to their consumers. BASIC has built a solid reputation for using design to connect brands and people through the things they love... products, services, experiences and stories. With a growing client list of world-class brands and as a frequent partner to other high-caliber creative agencies, BASIC specializes in strategy driven and design-led brand communications and digital innovation. BASIC has earned Webby Award Honoree recognition within Best Practices, e-Commerce and Best Web Application/Services categories.