BASIC® Nominated Across Eight Categories at the OMMA Awards●
Our work has been nominated for the third consecutive year at the 14th annual OMMA Awards.
We’re proud to announce that our work on Heath Ceramics, NERD Skincare, our podcast Brandbeats, and the BASIC® Culture Manual are finalists across eight categories at the 14th annual OMMA Awards.
This is our third consecutive year with nominations. The OMMA Awards recognize agencies and advertisers for excellence in the digital space. They present premier talent with two distinct honors: the OMMA Award and the Member’s Choice Award.
To cast your votes for our nominees below, head over to the OMMA’s Member’s Choice website by Thursday, September 27.
House/Home Campaign, UX/UI
This past year, we teamed up with Heath Ceramics to build an eCommerce platform that highlights the brand’s handcrafted story and unique vision. The new site introduces a heritage-inspired design language focused on updated content and streamlined typography, carrying the Heath story throughout. To transform the eCommerce experience, we completely rethought categorization and the user journey. With an efficient and modular framework, content can now be managed with ease on a customized CMS.
Media Elements/Audio, Business-to-Business Campaigns, Website: Business-to-Business
Brandbeats is our podcast dedicated to expressing our views on design, technology, art, and culture. To accompany this series, we built a site that provides full episode audio, background information and show notes from each episode, as well as a set of controls to save where listeners leave off. Listens have increased by over 50,000 globally, with playlist downloads on Apple Podcasts, Spotify, and Soundcloud at over 150,000.
Website: Fashion/Beauty/Cosmetics, Retail
BASIC® teamed up with the NERD team to strengthen the skincare company's brand personality with a playful website emphasizing product benefits. Bold graphics, pastel colors, and video content reflect the youthful energy of the millennial audience. Interactive motion graphics bring attention to the products, while descriptions and FAQs help debunk skin care myths through education and support.
BASIC® Culture Manual
At our heart, we are a company driven by the people on our team. Building upon this ethos, we created the BASIC® Culture Manual to serve as a resource for new employees. The idea was to create a traditional employee handbook for the digital age, presented in a straightforward and distinctly BASIC® way.
(The OMMA Awards)
The OMMA Awards were created in 2004 to honor agencies and advertisers that push the potential of digital advertising. OMMA stands for Online Marketing Media and Advertising, and they have honored the best campaigns in the industry for more than a decade.
BASIC® is an experience design company that thrives at the crossroads of culture and technology. Combining human intuition with systematic thinking, its work in strategy, design, and digital transformation is recognized for challenging business convention alongside the world’s most forward-thinking brands.