BB Dakota Engages BASIC to Create Seamless Digital Experience

News Posted on — 09.24.2015

BB Dakota Engages BASIC to Create Seamless Digital Experience

We’re proud to announce our partnership with women’s fashion brand, BB Dakota. We’ve been selected to help re-envision their digital presence with a fully responsive website redesign.

Women in BB Dakota Shirt Laying Down

Our partnership with BB Dakota involves creating an immersive digital experience that seamlessly ties together content and product. The goal is to design a flexible framework that BB Dakota’s team can use to display content which promotes the brand and creates a deeper alignment with their products.

We’re currently focused on bringing product storytelling to the forefront, providing a better UI/UX, navigation and IA; making it easier for users to discover content that’s relevant to them. One of the most exciting aspects of this project is the ability to showcase the amazing content that the team at BB Dakota is already creating; utilizing this website as a platform to share these authentic stories from desktop all the way down to mobile.

We're excited to launch the new BB Dakota digital platform just in time for the Holiday season. Keep an eye out for the new responsive website along with the in-depth case study. 

About BB Dakota

BB Dakota offers cutting-edge, attention-grabbing clothing for the modern girl. Gloria Brandes founded BB Dakota in in 2005 to fill a void she perceived in the market: highly covetable, trend-driven apparel with quality construction in the contemporary market.  


BASIC is a San Diego-based brand strategy and digital design agency that helps brands deliver better experiences to their consumers. BASIC has built a solid reputation for using design to connect brands and people through the things they love... products, services, experiences and stories. With a growing client list of world-class brands and as a frequent partner to other high-caliber creative agencies, BASIC specializes in strategy driven and design-led brand communication and digital innovation. BASIC has earned Webby Award Honoree recognition within Best Practices, e-Commerce and Best Web Application/Service categories.