Clarisonic Selects BASIC® as Its Partner for Digital Strategy and eCommerce Design

03.31.17
Category (Work)
Date Published (03.31.17)
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We’ve recently been selected as Clarisonic’s digital partner, as we look to evolve their brand through an all new eCommerce flagship redesign.

  • Work
Clarisonic Selects BASIC® as Its Partner for Digital Strategy and eCommerce Design
(03.31.17)

We’re proud to announce our newest partnership with Clarisonic, part of the L’Oreal Group.

“It’s an amazing opportunity to be able to work with a company that has been able to use technology and design to help transform the skincare industry and become the leader in their space,” explained BASIC® CEO Matt Faulk. “As partners, our team will look to leverage our knowledge and experience in eCommerce to help drive a more intelligent and user-driven experience.”

We are incredibly excited to partner with BASIC® on the redesign of our global flagship website. Their recent work across multiple CPG brands highlights their ability to create customer-centric experiences critical to maintaining our leadership position in the facial cleansing device market.
Leah Thelen, VP of Digital Marketing/eCommerce & CRM at L'Oreal Group

The project is currently underway and the new website is expected to launch later this year.

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    (Clarisonic)

    Clarisonic invented sonic skin cleansing in 2004 and today has sold over 15 million of its patented – and much loved – devices that help to reveal healthy, younger-looking skin. Available in over 50 countries around the world, Clarisonic’s mission is to beautifully transform skin and it does that by cleansing skin 6X better than hands alone.

    (BASIC®)

    BASIC® is an experience design company that thrives at the crossroads of culture and technology. Combining human intuition with systematic thinking, its work in strategy, design, and digital transformation is recognized for challenging business convention alongside the world’s most forward-thinking brands.