Crafted® Emerges as a Winner of Communication Arts’ 26th Interactive Annual●
ExperienceCrafted.com is one of 39 projects featured.
As one of the most distinguished publications in the world for creative excellence, Communication Arts recognizes BASIC® and our microsite ExperienceCrafted.com as one of 39 winners—chosen from a pool of 581 entries—for its 26th annual Interactive competition.
The site was lauded by the 2020 Interactive Jury for its refreshing aesthetic and unique design.
"I appreciate the handmade atmosphere of this site, which is a gathering place for creators and tastemakers," said Communication Arts juror Libby Bawcombe. "Funky illustrations and purposeful typography create a fresh contrast."
ExperienceCrafted.com is a digital extension of Crafted®, BASIC’s community initiative aimed at highlighting diverse creative talent within San Diego. It’s a love letter to our city and a passion project that many at our agency have rallied behind.
"It’s always exciting to have our work be recognized on such a global scale, especially when it’s something built out of a passion for the community," said BASIC® creative director Erwin Hines.
Read more about it here.
Communication Arts is a professional journal for designers, art directors, design firms, corporate design departments, agencies, illustrators, photographers and everyone involved in visual communications.
BASIC® is an experience design company that thrives at the crossroads of culture and technology. Combining human intuition with systematic thinking, its work in strategy, design, and digital transformation is recognized for challenging business convention alongside the world’s most forward-thinking brands.