Heath Ceramics Selects BASIC for new Digital Strategy and eCommerce Experience

Work Posted on — 07.31.2017

Heath Ceramics Selects BASIC for new Digital Strategy and eCommerce Experience


We’ve been selected by Heath Ceramics to bring their handcrafted story and unique vision to an all new website.

We’re proud to announce our recent partnership with Heath Ceramics, a California-based manufacturing company with a 70-year legacy. Heath is best known for creating handcrafted ceramic tableware and architectural tile. As partners, we’ve been selected to provide a new digital strategy, UX, and responsive eCommerce design.

“We’re excited to collaborate with the internal team at Heath Ceramics to create a new customer experience journey that embodies the long legacy of Heath’s commitment to creativity and craftsmanship, with the goal of serving their customers better and expressing who the brand is today,” explained BASIC CEO & Executive Creative Director, Matt Faulk.

After purchasing Heath in 2003, Catherine Bailey and Robin Petravic revitalized and streamlined the company to design, make, and sell beautifully handcrafted goods all under one roof. We’re looking forward to aligning the way their products, brand story, and services are surfaced online.

"Heath's mission is to use business as a tool for good, responsibly manufacturing and designing the best products possible. We're delighted to have found a partner in BASIC that shares these values and can help us express them online, as well as tackling the demanding task of switching eCommerce platforms" says Catherine Bailey, Creative Director and Co-Owner.

The project is currently underway with the new website expected to launch early next year.

About Heath Ceramics

Heath designs, makes, and sells thoughtful products that embody creativity and craftsmanship, and enhance the way people eat, live, and connect. Founded in Sausalito, California in 1948, Heath Ceramics is best known for ceramic tableware and architectural tile made by hand. Today, we bring together the trio of designing, making, and selling to offer beautiful, high-quality goods of all types that blur the line between everyday objects and family heirlooms.

About BASIC

BASIC is a brand strategy and digital design agency that brings brands and culture together. Creating on the principle that culture drives commerce, BASIC leverages shared values and ideals to inform strategy and design, making digital experiences that inspire human interaction.

With a growing client list of the world’s leading passion-brands, BASIC specializes in millennial insights, strategy-driven and design-led brand development, user experience and digital innovation. 2016 awarded BASIC 7 Webby Award Recognitions, including shopping site of the year, best practices finalist, as well as honoree awards for mobile shopping and three other categories. BASIC also earned two site of the year recognitions at the 2016 OMMA awards in the fashion and retail categories.