Howbrandscanrepresentpeoplewithdisabilitieswithauthenticity

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As brands reimagine storytelling through the lens of inclusivity, they need to rethink how they’re portraying – or not portraying – people with disabilities. Spotlighting more diverse, authentic representation not only creates more engaging stories, but also challenges stereotypes and kickstarts meaningful change.

BASIC/DEPT® Copywriter Krista Harder explores insights from community members from Daniel’s Music Foundation, an organization that empowers individuals with disabilities through music. She shares what they’re excited to see more of and what they hope stays in the past.

“Inclusive representation of people with disabilities can help you connect with more people and shift larger narratives—making an impact not only on the disability community, but also on their loved ones and allies.”

How can you do a better job of representing the disability community? Read more in Ad Age.