Introducing the New BASIC Agency Website: A Human-First Digital Experience

Work Posted on — 03.28.2017

Introducing the New BASIC Agency Website: A Human-First Digital Experience

We’ve redesigned our agency website to better serve our audience with a simplified visual design language and strong emphasis on how we approach digital design, branding, and content creation.

BASIC Agency Website Responsive Design

Over the past seven years, we’ve been helping brands connect with their consumers by positioning them at the heart of culture. By using culture as our currency, we’ve been able to adapt to new challenges and technologies, and focus on creating human-first experiences for brands we love. These experiences are the reason we create, and as culture progresses, our agency has to evolve. That’s why we’ve spent the last few months rethinking how we can better serve our clients’ changing needs.

Today, we’re excited to announce the launch of our new agency website, focused on better communicating who we are, what we do, and why we do it. We’ve expanded our core services, simplified our design language, and provide deeper context into the strategy, process, and passion that drives the work we do.

The new site serves up content in a way that blends our passion for strategy and design with the work that we create. We have detailed service pages to help you understand how we approach each project, while providing relevant case studies and related clients, all in one place. We’ve even expanded our core offerings to provide new solutions for brands looking to bring their stories forward, through our in-house video and photography studio.

Basic Homepage And About Page Website Design

Our messaging is straight-forward, and our visual design has been scaled back with a stronger focus on using interaction design and dynamic content to bring the site to life. We’ve included an all new eCommerce case study for our latest work with Apple / Beats By Dre and added quick looping interaction clips and Behind the Build videos to our case studies so you can get an in-depth understanding of our thought-process, approach, and key takeaways from our featured projects. Our careers page has new detailed overviews for each job opening, so you can learn more about what it takes to create with us and become part of our team.

Introducing the New BASIC Agency Website Mobile Designs

While we just launched the new site, we’re already looking forward to sharing more work, stories, and news in the near future. Drop us a line on Twitter and keep checking back for more site updates and project launch announcements.


BASIC is a brand strategy and digital design agency that brings brands and culture together. Creating on the principle that culture drives commerce, BASIC leverages shared values and ideals to inform strategy and design, making digital experiences that inspire human interaction.

With a growing client list of the world’s leading passion-brands, BASIC specializes in millennial insights, strategy-driven and design-led brand development, user experience and digital innovation. 2016 awarded BASIC 7 Webby Award Recognitions, including shopping site of the year, best practices finalist, as well as honoree awards for mobile shopping and three other categories. BASIC also earned two site of the year recognitions at the 2016 OMMA awards in the fashion and retail categories.