Introducing the New BASIC Culture Manual

Work Posted on — 03.06.2018

Introducing the New BASIC Culture Manual

We’re excited to announce the launch of the new BASIC Culture Manual, an online employee handbook with an evolved brand identity that brings our core values and company culture forward.

Here at BASIC, we're in the process of massive scale with plans to more than double the size of our team over the next 4 months, as well as open new office in Mountain View, California. 

With new employees coming into our culture, it’s critically important that our values and vision remain intact. With this in mind, we’ve created the BASIC Culture Manual which acts as an expression of our brand, a guide for our way of doing things, as well as a tool for recruiting and onboarding new employees. 

The new site provides a closer look at our agency – what connects us, what excites us, and ultimately what best represents our culture. We've included in-depth details of the key values that drive our agency forward, as well as a background on our team members, fun facts about our agency, and a new culture reel that surfaces our collective vision.

Across the site, we’ve established a new visual design language which lives at the intersection of Swiss minimalism and artistic expression. It’s an identity that can adapt as necessary to connect with clients, our community, as well as ourselves. There’s also a new typographic framework that’s juxtaposed with similar yet contrasting styles for focus and visual interest, and a new photographic direction that brings our diverse personalities forward in a bold and differentiated way. 

As we continue to grow into our new office in Mountain View, CA – we’re proud to announce that we are currently hiring for full-time positions in both San Francisco and San Diego. Learn more about our creative teams by exploring the new BASIC Culture Manual and submit your applications via our careers page.


BASIC is a brand strategy and digital design agency that brings brands and culture together. Creating on the principle that culture drives commerce, BASIC leverages shared values and ideals to inform strategy and design, making digital experiences that inspire human interaction.

With a growing client list of the world’s leading passion-brands, BASIC specializes in millennial insights, strategy-driven and design-led brand development, user experience and digital innovation. 2016 awarded BASIC 7 Webby Award Recognitions, including shopping site of the year, best practices finalist, as well as honoree awards for mobile shopping and three other categories. BASIC also earned two site of the year recognitions at the 2016 OMMA awards in the fashion and retail categories.