RyanParkhurstmoderatestalkon“Theartandscienceofbrandpurposeandcreativity”

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DEPT® is reimagining how brands can connect more deeply with culture and purpose while also expanding their growth. As part of DEPT’s Prepare to Pioneer event, our VP of Strategy Ryan Parkhurst spoke to Nicole Fisch from Rad Power Bikes, Bukky Ekundayo from The Prisoner Wine Company and Phoebe Bain from AdAge about the intersection between creativity, brand purpose and culture.

From creating more accessible electric transportation to changing the narrative around mass incarceration, the panelists shared how their brands have found authentic missions that evolved from their brands’ stories, how they stay agile in a rapidly shifting cultural landscape and how they balance business growth with making their unique mark on the world.

Get inspired to tap into your brand’s values in a way that drives innovation both for your business and the greater good.