Under Armour Selects BASIC® to Globalize Its Digital Experience●
We've formed a strategic partnership with Under Armour, a global leader known for its innovative and high-performance athletic gear.
A brand synonymous with performance, Under Armour looks to craft a digital experience as innovative as its products. The brand is poised to stand out as "athleisure" and high-fashion sports gear take center stage. As its new strategic partner, we’ve been asked to create a vision for its branded digital experience across global touchpoints.
The relationship is currently underway. Stay tuned for more updates.
Under Armour, Inc. is an American company that manufactures footwear, sports equipment, casual apparel, and wearable tech. Known for its performance technology, Under Armour has led the way with its ColdGear and ColdBlack product lines. It is also a leader in community involvement through its initiatives UA Power in Pink, UA Freedom, and UA Win Global.
BASIC® is an experience design company that thrives at the crossroads of culture and technology. Combining human intuition with systematic thinking, its work in strategy, design, and digital transformation is recognized for challenging business convention alongside the world’s most forward-thinking brands.