Challenge

Blue Shield of California is a health plan provider with a deep commitment to universal coverage and healthcare reform.

After refocusing its efforts on digital services, its team engaged us for a long-term partnership to design websites, apps, and products rooted in strategy and user experience.

Approach

Throughout our three-year engagement, we worked iteratively and collaboratively with Blue Shield’s innovation team to improve its customer experience. While we can’t share everything we worked on together, we can say that our collaboration was impactful.