Raising engagement for History Channel’s programs

Raising engagement for History Channel’s programs


Brand Identity & Advertising

We worked with the History Channel and A&E Networks to bring design, key art and branding to some exciting new shows.


Background

In 2013, the History Channel and A&E Networks reached out to better engage their audience ahead of the launch of various new shows and mini-series. Our partnership with the teams at History Channel and A&E was focused on assisting with design, key art, and branding for the shows. Engaging audiences with bold and impactful storytelling remained our key objective throughout each project. We’ve had the privilege of being involved with projects such as Houdini, American Daredevils, World Wars, Vikings 2, and the Gabby Douglas biography for the Lifetime Network.



The Story

The language of magic

Through a new visual style that included a new logo and art charged with suspense, we established a visual style for History Channel’s new television series, Houdini. By using heavy iron chains, gilded water tanks, and thick metal locks, we engaged the audience in the same ‘hold your breath’ language with which he engaged his audiences. Another contribution to reproducing the feeling of suspense came from utilizing photography and video content of Mr. Brody’s iconic Houdini posters of the illustrious and enigmatic moments that made Houdini famous.

History Channel Key Art and Brand Advertising Case Study Houdini Posters Image 1

Bold branding for bold characters

American Daredevils is a new series about two real-life daredevils risking death for entertainment, without the safety net of rehearsals and second chances. At the concept stage, we knew we needed to capture a bold and iconic tone in our design, telling the story of passion and tenacity. We designed the key art, billboards, and on-air branding for the launch. Using elements of grit and fire, we created pieces that capture the unforgiving reality and attitude of the show.

History Channel Key Art and Brand Advertising Case Study American Daredevils Image 3
History Channel Key Art and Brand Advertising Case Study American Daredevils Posters Image 4
History Channel Key Art and Brand Advertising Case Study American Daredevils Posters Image 5

Branding the World Wars

Set in the years between the wars, World Wars is a mini-series that details the story of the generation of great men who came of age during the First World War. History Channel looked to us to tell the seldom-told story of the young leaders before their reign. Our visual treatment of elements such as page-tears and double exposures brought mystery to each narrative of the protagonists.


History Channel Key Art and Brand Advertising Case Study World Wars Posters Image 6
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History Channel Key Art and Brand Advertising Case Study World Wars Posters Image 8

Passionate banding for an iconic Biopic

The upcoming biopic on the Olympian Gymnast and worldwide icon, Gabby Douglas, required design direction and key art for its upcoming release. The Lifetime Network reached out and we created bold and simple design, capturing the imagination of potential viewers with a strong visual language.


History Channel Key Art and Brand Advertising Case Study Gabby Douglas Posters 9
History Channel Key Art and Brand Advertising Case Study Gabby Douglas Posters 10
History Channel Key Art and Brand Advertising Case Study Gabby Douglas Posters 11