Nike

Project focus
  • Fashion + Apparel
Nike
/Overview

Nike — Visual exploration for Nike Basketball’s product launch.

  • Digital Strategy
  • Experience Strategy
  • Content Strategy
  • Creative Direction
  • UI/UX Design
  • Art Direction
Background

In partnership with one of Nike’s lead retail agencies, we were asked to explore conceptual directions to help define a visual language for an upcoming product release. Our studio developed the treatments and visual expressions across different touchpoints.

(Awards)
BASIC®
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Desktop Metal
Project focus
  • Electronics + Hardware
  • Technology + Software
Desktop Metal
Project focus
  • Electronics + Hardware
  • Technology + Software