Bringing game-changers to move Nike forward.

Bringing game-changers to move Nike forward.


Brand Strategy & Identity

In partnership with one of Nike’s retail agencies, we were tasked with bringing new concepts for an exciting retail brand advertising initiative for the upcoming NBA season.


Background

Nike’s bold narrative goes on

Nike was born bold, and every campaign further shares its iconic message to people everywhere in the world. We were tasked with the challenge of stepping up the brand’s efforts with the approaching NBA season.

Our campaign framework is focused on the ‘game-changing’ emotional spirit of three Nike athletes we would use for the campaign - Lebron James, Kobe Bryant, and Kevin Durant. The moments these icons inspire are rooted in emotion, not only physical prowess.



The Story

Physical impact meets raw emotion

Everyone knows Nike. The powerful brand consistently communicates its strong and inspiring message by using the greatest athletes in the world. With a new NBA season approaching, Nike needed a retail strategy and advertising campaign that utilized three of its most dominant athletes: Lebron James, Kobe Bryant, and Kevin Durant.

Our campaign framework enables Nike to continue on its timeless path to bold innovation, focusing on the ‘game-changing’ qualities of its key people. The visual language and messaging framework are inspired by emotional impact as well as physical - the experience of seeing the greatest athletes in their element is rooted in feeling the intangible moment and watching in wonder.

Nike Lebron James Poster White and Red
Nike Basketball Shoes Lebron and Durant
Nike Basketball Kevin Durant Shoe Poster
Nike Basketball Shoes Lebron James Poster Design
Nike Basketball Shoes Kobe Bryant Poster Design
Nike Retail Poster Design Series
Nike Basketball Shoes Kobe Bryant Zoom IV
Nike Basketball Shoes Kobe Bryant IV Poster