rei.com — A vision and experience strategy for an eCommerce giant.
We worked with REI to define a new vision for its eCommerce experience that merged service, utility, and inspiration. We determined the overarching digital strategy and translated it to the platform’s experience design.
While the work we did together has evolved throughout the years, much of our strategy and experience principles remain intact. To learn more about the nature of our partnership with REI, please contact us.
Our experience design efforts were focused on personalizing the REI brand. We established systems of utility based on browsing behavior, seasonal moments, and consumer intent. Shopping was simplified through improved architecture, streamlined filtration, and a contextualized path to purchase. As a culturally aligned brand, REI’s services and offerings were also highlighted to keep its purpose and values top of mind.