(5) Internal Works
©24 c/o BASIC/DEPT®

A collection of internal project and initiatives under the BASIC/DEPT® brand.

B/D® JAMS©2022
It's a vibe
A weekly-ish playlist curated by the employees @ BASIC/DEPT®
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Applied®©2020
Thoughts & Perspectives
Our panel series and thought-leadership platform where we share perspectives and tactics related to strategy, design, and technology.
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Moves®©2019
Our New HQ
When we moved into our new HQ, we put together a site experience providing an in-depth look into the two-year process imagining, designing, and developing our new office we call home.
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Crafted®©2019
Creative Community
A communal initiative we operate to celebrate diversity and creativity by bringing together people from different backgrounds and interests.
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Brandbeats®©2017
Podcast Series
Our podcast series garnering 45,000+ listens per episode providing candid conversations around various industry related topics.
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BASIC/DEPT®, inc10 - 24©

Nike

ProjectFocus

Fashion+Apparel

Nike

/ Overview

Nike — Visual exploration for Nike Basketball’s product launch.

Digital Strategy
Experience Strategy
Content Strategy
Creative Direction
UI/UX Design
Art Direction

Background

In partnership with one of Nike’s lead retail agencies, we were asked to explore conceptual directions to help define a visual language for an upcoming product release. Our studio developed the treatments and visual expressions across different touchpoints.