Engaging gamers through eCommerce

Engaging gamers through eCommerce


eCommerce Website Design

Since 2011, our relationship with Ubisoft has seen our teams work together in branding and advertising initiatives for their video game franchises.


Background

Partners since 2011

Our work with Ubisoft has included concept development, key art design, packaging, trailers, advertising, and brand design direction. Connecting gamers to the games they love was the main objective through everything we delivered for Ubisoft.



The Story

Connecting gamers with games

Our vision in concepting UBI.com was to build our strategy around connection: the platform connects consumers with the games they love, through engaging with characters, stories, content, and anything else affiliated with the brand. The underpinning philosophy behind our approach was to deliver the content gamers want, with an exciting and engaging brand. The site framework provides unique content at every level, encouraging consumers to dive deeper and become immersed in the gaming experience Ubisoft provides.

Ubisoft.com Homepage Hero

A visual framework

Our strategy focused on providing a site framework to allow Ubisoft’s beautiful titles to shine. With games such as Assassin’s Creed, Tom Clancy’s Splinter Cell, and the wildly-anticipated Watch Dogs, our approach enabled the key art and graphic content do the talking. Minimal design and a light color-scheme were strategic choices, and the browsing experience is based around visuals that stand out more powerfully because of these decisions, allowing users to view titles, media, news, and fun facts.

Drift Video Game Website Design
Ubisoft.com on Mobile Device
Assassins Creed Website