ThePowerofPoliticizedBrands●
In this latest episode of Brandbeats, we explore the new cultural landscape for brands. A landscape where social influence has fueled highly divisive debates. In this overly politicized world, both brands and consumers have taken sides. Our team shares their thoughts on recent campaigns and activations while providing their opinions on how brands can and should navigate this new terrain.
Guests
(04)Erwin Hines
Creative DirectorAndrew Yanoscik
Group Creative DirectorArthur Armenta
Design LeadYuya Oda
Designer