BASIC® Is Recognized for the Fourth Consecutive Year at the 22nd Webby Awards●
Our work is among the "best of the Internet" with nominations across five categories and two honoree nods.
For the fourth consecutive year, we’re honored to be among the Internet's best work at the 22nd Webby Awards. The Webby Awards are the leading international recognition, having honored excellence on the Internet for the past two decades. They're considered the “Internet’s highest honor” by The New York Times and the Oscars of our industry by many. Last year, nearly 3 million votes were cast from over 230 countries and territories.
Each year, The Webby Awards present two distinct honors in every category: the Webby Award and The Webby People’s Voice Awards. Each Webby Award is selected by members of the International Academy of Digital Arts and Sciences (IADAS), which consists of a 2,000+ member judging body. The Webby People’s Voice Awards are determined by the voting public. Both awards are coveted international distinctions of digital excellence.
To cast your vote for our work, head over to The Webby People’s Voice website by Thursday, April 20. See the full list of award nominees and honorees below.
BASIC® Culture Manual
Websites - Best Visual Design - Aesthetic
With plans for expansion, we’ve created the BASIC® Culture Manual, which acts as an expression of our brand, a guide to our way of doing things, and a tool for recruiting and on-boarding new hires. The new site provides a closer look at our agency: what connects us, what excites us, and—ultimately—what best represents our culture. It includes the principles that drive our agency forward, descriptions of our team members, fun facts about our agency, and a new culture reel that illuminates our collective vision.
Mobile Sites & Apps – Best Practices
NERD is a skincare company that creates formulas to get rid of acne by harnessing the power of the body. As its strategic partner, we were asked to create an updated brand identity, messaging platform, and eCommerce experience that would help humanize NERD’s scientific approach to skincare while uncovering valuable opportunities for the business. The result was a new brand and digital strategy that put the consumer first. Within the new eCommerce site, we helped refine NERD’s design language and brand personality while sprinkling in moments of intrigue throughout the customer experience.
Websites - Best Shopping, Best Practices
The launch of the new Chrome Industries eCommerce platform includes a simplified shopping experience that provides added functionality. We designed and developed a series of discovery tools with intention-based filtering that allow users to quickly discover new products. We removed the obtrusiveness of the "Quick Shop" lightbox and replaced it with a simple three-step purchase option that’s useful across desktop, tablet, and mobile devices.
Websites - Corporate Communications
In 2016, we launched our new podcast series called Brandbeats. Our series features curated music selections and design-focused perspective. We created the platform to spark conversation with students, peers, and other like-minded creatives. Each playlist features ten tracks, including one 30-minute discussion. Our conversations are a candid exploration of design topics, brand trends, and experiences within today’s culture.
Mobile Sites & Apps - Best Shopping, Best User Interface (Honoree)
BB Dakota is proud of its clothes and the women who wear them. Above all else, this had to shine through our strategy and design. Based on BB Dakota’s philosophy that “Glamour is looking exquisite and not giving a f***,” we partnered with the up-and-coming fashion leaders to create a flagship eCommerce site that connects content, brand, and commerce.
(The Webby Awards)
The Webby Awards honor excellence on the Internet, including Websites, Advertising & Media, Online Film & Video, Mobile Sites & Apps, and Social. They are presented by the International Academy of Digital Arts and Sciences (IADAS). Sponsors and partners of The Webby Awards include Grey Goose, Vitamin T, Shocase, Engine Yard, Funny or Die, Advertising Age, Percolate, Mashable, Business Insider, Internet Week New York, and Guardian News and Media.
BASIC® is an experience design company that thrives at the crossroads of culture and technology. Combining human intuition with systematic thinking, its work in strategy, design, and digital transformation is recognized for challenging business convention alongside the world’s most forward-thinking brands.