BASIC® Wins Three Awards at the 2017 OMMA Awards●
We were awarded top honors at this year’s OMMA Awards in NYC. Both client and internal work was recognized across four categories for the second consecutive year.
For over 10 years, The OMMA Awards honor agencies and advertisers that push the potential of digital advertising. This year we’ve been awarded for both our client and internal projects including 3 wins and 2 finalists across 4 categories – Fashion Website, Retail, Website Campaign, and Business-to-Business Website.
“It’s a privilege to be recognized by Mediapost and OMMA Awards for two years in a row,” said Matt Faulk, BASIC® CEO & Executive Creative Director. “I’m proud of both teams at KEEN and Chrome for the work we were able to produce and excited for the internal projects we were able to create.”
Below is the list of awarded projects – complete with a brief summary created by the OMMA Jury.
Chrome Industries eCommerce Platform
Awarded for: Best Fashion/Beauty/Cosmetics Website & Retail/Restaurants Websites - Finalist
“Making the complex simple is Chrome Industries' unique selling proposition, and it shows in this newly designed website. It is intuitive and rewarding, allowing users to purchase a product by hovering over it, selecting color and size and adding it to their carts. The use of eight urban hubs in the design also makes the loyal fan base feel right right at home. Mobile conversion is up by 30%, mobile transactions are up by 54% and mobile revenue is up by 63%. Simple!”
KEEN eCommerce Platform
Awarded for: Fashion/Beauty/Cosmetics Website - Finalist
“The site demonstrates in vivid imagery how passionate Keen is for what is possible and its love of the outdoors. Easily navigable, the platform provides several paths to purchase and allows users to get lost and explore without ever leaving the option to buy products. New design language carries the Keen character throughout.”
Awarded for: Best Website Campaign
“Given its design expertise and impressive client list from Nike to Playstation, it’s no surprise that BASIC® smacked its latest site redesign out of the park. Like magic, the new site somehow achieves a minimalist feel without ever leaving visitors wanting for engaging content. As one gets sucked deeper and deeper into the site, images, text, and video weave together seamlessly to tell stories big and small. Throughout, the overarching message is that clients’ strategy and design work will be in good hands with BASIC®.”
Awarded for: Best Business-to-Business Website
“What started as an idea to combine music with industry discussions has grown into a platform with 20k+ listens per episode. Brandbeats platform is the fully responsive site that features contextual audio player allowing users to track the progress of each episode and pick up where they left off. Brandbeats also boasts a custom soundbar for each episode making it easy to scrub between important topics and key takeaways. A series of micro-animations and smooth page transitions bring the experience to life.”
Head over to the official OMMA Awards Site for the full list of finalists.
For over 10 years, The OMMA Awards (Online Marketing Media and Advertising) honor agencies and advertisers that push the potential of digital advertising. MediaPost has always been at the forefront of covering the digital space and recognizing excellence in digital marketing.
Celebrating its 20th Anniversary, MediaPost Communications has been and is at the forefront of the ever-changing digital marketplace. It is the largest and most influential media, marketing and advertising site providing news, blogs, and directories to help our community of more than 150,000 members better plan and buy both traditional and online advertising.
BASIC® is an experience design company that thrives at the crossroads of culture and technology. Combining human intuition with systematic thinking, its work in strategy, design, and digital transformation is recognized for challenging business convention alongside the world’s most forward-thinking brands.