Behind the Build: Chrome Industries

Insights Posted on — 02.22.2017

Behind the Build: Chrome Industries

We sat down with Chrome Industries VP of Global Digital Commerce, John Evons, to discuss the process of building the brand's new e-commerce platform.

Chrome Industries Bike Messenger Riding on Crosswalk

Chrome makes functional gear for the urban creative and our strategy and design is consistent with the Chrome brand and quality of products: making the complex, simple. Our digital omni-channel experience brings the brand to focus in our fully responsive, flagship site.

Chrome Industries Bike Messengers Riding Down City Street

We partnered with Chrome in the full sense of the word, learning about their values, products and audience. At no point does our eCommerce site veer from its rooted city vibe. Honesty and authenticity were key qualities in relating to their loyal audience, and the stage is set for serious brand growth in Chrome’s near future.

For closer look into the project, view the full ecommerce case study.

About Chrome Industries

Chrome Industries was established in 1995 with a Juki sewing machine, a few yards of military grade fabric and seat-belt buckles cut-out of old cars. The mission was simple; create indestructable bags that are practical and functional. Chrome's iconic messenger bag with quick release buckle was born. Over the last 20 years, Chrome continues to develop useful and durable gear for people who live and ride the city. Street-tested by professional messengers, fixed freestyle riders and urban commuters, Chrome makes bags, footwear and apparel that adapt to the changing and unpredictable nature of the city.


BASIC is a brand strategy and digital design agency that brings brands and culture together. Creating on the principle that culture drives commerce, BASIC leverages shared values and ideals to inform strategy and design, making digital experiences that inspire human interaction.

With a growing client list of the world’s leading passion-brands, BASIC specializes in millennial insights, strategy-driven and design-led brand development, user experience and digital innovation. 2016 awarded BASIC 7 Webby Award Recognitions, including shopping site of the year, best practices finalist, as well as honoree awards for mobile shopping and three other categories. BASIC also earned two site of the year recognitions at the 2016 OMMA awards in the fashion and retail categories.