SoftBank Vision Fund Emerges as One of BASIC's Newest Partners

Work Posted on — 07.02.2019

SoftBank Vision Fund Emerges as One of BASIC's Newest Partners


BASIC leads digital design and development for a leading technology investor

Spearheaded by luminary Masayoshi Son as a funding arm of the internationally renowned SoftBank Group, SoftBank Vision Fund is on a mission to transform industries through strategic investments. It works exclusively with internet-driven businesses paving the way for the future, from mobile apps to enterprise software companies.

SoftBank's strategy partner Mococo Muse approached BASIC in October 2018 to execute digital design and development efforts for the Vision Fund. The ask was to bring the brand story to the forefront of the digital space in a way that was both modern and refined. We were brought on to help communicate its forward-thinking ambition and global presence while creating a frictionless experience for founders.

Since then, we've elevated its digital experience through intuitive design and continue to partner with the SoftBank Group and Mococo Muse on other digital products and initiatives.

Read more about the Vision Fund website design here and experience it for yourself at VisionFund.com.

About SoftBank Vision Fund

Valued at $96 billion, SoftBank Vision Fund is an investor in today’s most forward-thinking companies. It has partnered with entrepreneurs to build lasting businesses for more than two decades.


About Mococo Muse

Mococo Muse is a brand studio with a focus on creating foundational strategies that drive decision-making around product, design, and marketing. To scale impact and bring its thinking to life, it embraces collaboration with creative, product, and business partners of all kinds.


About BASIC

BASIC is a brand experience agency that uses culture to drive commerce. It leverages shared values and ideals to inform strategy and design, building experiences that bring people together. With a growing client list of the world’s leading brands, BASIC specializes in millennial strategy, design-led brand development, user experience, and digital innovation.