eCommerce Strategy, Design, and Marketing

Branded eCommerce


eCommerce Strategy, Design & Marketing

eCommerce isn’t just a platform or an isolated strategy; it is a key expression of your brand with the potential to transform your business and direct-to-consumer initiatives.

Culture drives commerce

Shopping online is a more sophisticated challenge than ever. Customers expect brands to simplify the user journey as much as possible, while at the same time delivering the powerful brand moments that surprise and delight them.

Our approach to eCommerce is rooted in simplicity and emotion, bridging the gap between business goals and user goals. Working collaboratively, we simplify and unify every interaction of the experience by bringing cultural and behavioral insights into our data-driven process. The result is a branded eCommerce flagship that people want to engage with and purchase from.


Strategy

  • Digital Strategy
  • Consumer Research
  • Industry Research
  • Analytics / data / SEO
  • Omnichannel Strategy

Design

  • Creative Direction
  • UI/UX Design
  • Mobile / Responsive Design
  • eCommerce Platforms
  • Content Development

Development

  • Creative development
  • Front-end Development
  • Functional Prototyping
  • Content Management
  • Digital Style Guides


A few of the platforms we’ve built on...



Our eCommerce process

Every eCommerce experience that we create is built on a unique strategy that details a brand’s future. We put together a team of category specialist, thinkers, and makers to drive commerce through platforms that express brand culture.


8 eCommerce Site of the Year awards...

We’ve worked with leading fashion, beauty, sport, entertainment, tech, and lifestyle brands to drive commerce through culture. Our efforts haven’t gone unnoticed. We’ve won 8 Globally Recognized eCommerce Site of the Year Awards including 4 Webby Awards, 2 OMMA Awards, a Pixel, and an Awwwards. We’ve also been finalist 4 other times.



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eCommerce insights & ideas


Select eCommerce partners

We partnered with Apple to improve the digital experience for the Beats brand and Apple Support.

We brought storytelling, culture, and positioning to eCommerce, creating a hub that is all things Beats. View the Case Study.

Our new approach for Nixon’s growing reputation wasted no time in turning them into a global leader. View the Case Study.

We’re crafting eCommerce strategy, UX/UI design, and content direction for the new Clarisonic 2017 site.

We established a new eCommerce experience that drives growth with a focus on brand culture. Launching 2017.

Our eCommerce platform reflects Keen’s values and, through brand storytelling, aligns it with its community. Launching 2017.

Our eCommerce strategy reinforced our advertising efforts for REI, realigning the iconic retailer with millennials.

With Fruit of the Loom, we’re developing strategy, brand, and digital design direction for Russell Athletic’s 2017 site.

Launching soon, our strategy, design, branding, and development drives commerce through cool surf culture.

BB Dakota’s bold views on glamour and fashion inspired our branded eCommerce experience - all attitude. View the Case Study.

Our new eCommerce experience brings the Chrome brand to its urban fan base. View the Case Study.

An eCommerce experience that focuses on driving growth and reaching a new audience.