Impossible to ignore.™
BASIC/DEPT®, inc 10 - 23©
As eCommerce has matured, the experience design industry has expanded and refined best practices. And while they’ve helped optimize metrics like conversion rate, their widespread adoption has also homogenized brands across the internet. As a result, what used to be premier shopping experiences have regressed into generic eCommerce websites that do little to build long-term value and differentiate a brand.
To be best-in-class, you have to define best-in-class. This means seamlessly unifying a brand's purpose, personality, and reason-to-buy with effortless shopping utility. As competition intensifies and commoditization looms, businesses must strengthen their positions by fully embracing the depth and richness of their brands.
When creating branded eCommerce experiences, we put people at the center of every decision with a thoughtful blend of data, intuition, design, content, and technology. We rapidly prototype, iterate, and collaborate in close partnership with our clients to build experiences that are more than a useful curation of best practices and optimizations. On the contrary, we design and engineer brand sites that drive sales through differentiation and purpose.
Results & Recognition
- 300% increase in sales Silver Oak
- 132% increase in revenue Furrion
- 54% increase in mobile transactions Chrome
- 47% increase in conversions Fila
- 36 Webby Awards "eCommerce related" Recognitions 2015-2020
- Webby Awards Winner — Fashion & Beauty — 2020 Murad
- Webby Awards Winner — Mobile Shopping — 2020 Google Store
- Webby Awards Winner — Shopping — 2019 Google Store
- Webby Awards Winner — Shopping — 2017 Beats by Dre
- Webby Awards Winner — Mobile Best Practices — 2017 Beats by Dre
Consumer Insights + Trends
Data + Analytics
KPI Definition + Roadmapping
Omnichannel + D2C
Design Systems + Style Guides
In-Store Retail Experiences
iOS + Android Applications
Messaging + Voice
3D / Motion Graphics
An eCommerce experience helping Google bring its hardware to people across the globe
Elevating a luxury ebike website to match its brand’s elegance.
Beats by Dre
Engineering a digital destination that moves at the speed of culture
Championing entertainment the way it should be.
Rad Power Bikes
An eCommerce experience driven by a sustainability-powered vision.
Designing an eCommerce experience that’s as handcrafted as its products
Evolving an iconic wine brand through CX strategy and a digital transformation
Helping consumers embrace off-grid living with a digital-first rebrand
Strengthening the Murad brand with an eCommerce and CX overhaul
Imagining eCommerce opportunities for the Harrods brand
Delivering a personalized eCommerce experience for a community of bike messengers
Bridging the gap between the kitchen and keyboard through eCommerce
Building Nixon’s global reputation with a strategic redesign
Building a brand and eCommerce platform with an irreverent personality
Developing a brand that brought science to beauty in bold, unexpected ways