Brand Strategy, Identity, and Campaigns

Brand Development


Brand Strategy, Identity, & Advertising

Branding is what connects a company with its community. In a communication landscape that is digitally-led, strategies that bring human interactions to technology have never been more important.

The best brands are simple ones

Today’s consumer doesn’t just buy a brand, they join it. This is why the best brands are simple ones: they’re easy to understand and impossible to ignore.

As an agency, everything we do is focused on helping brands simplify and clarify who they are and what they stand for. From strategy to activation, we collaborate with our partners to craft the content, moments, and messages that build modern brands, and express them clearly, authentically, and in unexpected ways.


Strategy

  • Brand EXPERIENCE
  • PLATFORM & POSITIONING
  • tRENDS & INSIGHTS
  • CONTENT PLANNING
  • GO-To-Market Strategy

Brand

  • NAMING & IDENTIty
  • VOICE & MESSAGING
  • SYSTEM & GUIDES
  • COMMUNICATIONS
  • CONTENT DIRECTION

Digital

  • WEB & MOBILE
  • APP DESIGN
  • UX/UI Design
  • eCOMMERCE
  • Social Media



Our branding process

No two brands are the same. Our approach to any two projects is built on a unique strategy to get results, and a purpose-built team of industry-specialist and category natives to make it happen.


Branding insights


Brand building partnerships

We partnered with Apple to improve the digital experience for the Beats brand and Apple Support.

We brought storytelling, culture, and positioning to eCommerce, creating a hub that is all things Beats. View the Case Study.

Our new approach for Nixon’s growing reputation wasted no time in turning them into a global leader. View the Case Study.

We’re crafting eCommerce strategy, UX/UI design, and content direction for the new Clarisonic 2017 site.

We established a new eCommerce experience that drives growth with a focus on brand culture. Launching 2017.

Our eCommerce platform reflects Keen’s values and, through brand storytelling, aligns it with its community. Launching 2017.

Our eCommerce strategy reinforced our advertising efforts for REI, realigning the iconic retailer with millennials.

With Fruit of the Loom, we’re developing strategy, brand, and digital design direction for Russell Athletic’s 2017 site.

Launching soon, our strategy, design, branding, and development drives commerce through cool surf culture.

BB Dakota’s bold views on glamour and fashion inspired our branded eCommerce experience - all attitude. View the Case Study.

Our new eCommerce experience brings the Chrome brand to its urban fan base. View the Case Study.

An eCommerce experience that focuses on driving growth and reaching a new audience.