Brand Strategy, Identity, and Campaigns

Brand Identity, Strategy, & Campaigns

Brand is expression


Brand is the cultural connection between company and community. And when we say connection, we’re talking about cross-platform consistency and cultural expression, about bringing human experience to the digital landscape.

Brand — Everything begins here

We create brands that bridge the gap between company and community; we establish strategic systems that provide cultural expression and cross-platform consistency.


Strategy

What do you stand for? Do you know your audience? Where does your brand belong? Every strategy begins with asking questions.

  • Brand Strategy
  • Consumer Research
  • Industry Research
  • Analytics / Data / SEO
  • OmniChannel Strategy

Brand

Branding provides the heartbeat in everything we create; our work in design, identity, and storytelling always expresses real brand character.

  • Creative Direction
  • UI / UX Design
  • Mobile / Responsive Design
  • eCommerce Applications
  • Content Development

Digital

The digital landscape is where it’s at. We operate at the heart of all things digital, always bringing branded interaction to the scene.

  • Creative Development
  • Front-End Development
  • Functional Prototyping
  • System Integration / CMS Systems
  • Digital / Interactive Styleguide



Nii | Sports / Recreation

Building a brand to inspire and empower a generation of women

Explore Nii Case Study

New Era | Fashion / Apparel

Redefining retail for the best headwear brand in the world

Explore New Era Case Study

Nike | Fashion / Apparel

Creating campaigns and changing the retail game for a legendary brand

Explore Nike Case Study

Makers Quarter | Millennials

Branding an up-and-coming cultural district in San Diego

Explore Makers Quarter Case Study

HTC | Retail

Delivering a brand and global retail strategy to HTC for launch

Explore HTC Case Study

Incase | Fashion / Apparel

Positioning a brand at the heart of culture, with strategy and eCommerce

Explore Incase Case Study

Our branding process

No two brands are the same. Our approach to any two projects is built on a unique strategy to get results, and a purpose-built team of industry-specialist thinkers and makers to make it happen.

Opportunity

We analyze the influences and conditions shaping the market to identify the key opportunities that inform our brand strategies. It takes research and insight to pinpoint brand opportunity, and our strategic and creative experts understand how brands work.


Position

No two brands are the same. We strategically position every brand to first reflect its core principles, second to make an immediate impact in the market, and third nurture the success of our forward-thinking strategy and long-term relationship.


Purpose

What does your brand stand for, and what’s its core mission? Our purpose-built teams of thinkers and makers apply research and insight to define a brand. We create and partner with brands that mean something to people and contribute to culture.


Story

There are short fixes and there are powerful and permanent solutions. We’re all about the long-term, about putting in the hours, hustling and making, and building on a brand’s story with our strategy and creativity.


Identity

Every brand is founded on powerful truths. Defining these truths and building real character that people can relate to is at the heart of branding. Our work stands out because we make with real hustle, focused on creating strong visual and communication systems.


Expression

Branding is a creative process that turns a name into a personality, a static idea into a real, living thing. Through strategy, design, creative direction, original content, and development, we make it happen for the greatest brands in the world.


Building brands with a focus on cultural connection

We partnered with Apple to improve the digital experience for the Beats brand and Apple Support.

We brought storytelling, culture, and positioning to eCommerce, creating a hub that is all things Beats. View the Case Study.

Our new approach for Nixon’s growing reputation wasted no time in turning them into a global leader. View the Case Study.

We’re crafting eCommerce strategy, UX/UI design, and content direction for the new Clarisonic 2017 site.

We established a new eCommerce experience that drives growth with a focus on brand culture. Launching 2017.

Our eCommerce platform reflects Keen’s values and, through brand storytelling, aligns it with its community. Launching 2017.

Our eCommerce strategy reinforced our advertising efforts for REI, realigning the iconic retailer with millennials.

With Fruit of the Loom, we’re developing strategy, brand, and digital design direction for Russell Athletic’s 2017 site.

Launching soon, our strategy, design, branding, and development drives commerce through cool surf culture.

BB Dakota’s bold views on glamour and fashion inspired our branded eCommerce experience - all attitude. View the Case Study.

Our new eCommerce experience brings the Chrome brand to its urban fan base. View the Case Study.

An eCommerce experience that focuses on driving growth and reaching a new audience.