04/04DigitalProducts+Services
BASIC/DEPT®, Inc 10 - 24©
We build digital products and services that establish new revenue channels and help brands thrive in the new economy. Our process starts with clearly defining the consumer journey, your business objectives, and what’s happening in culture. This enables us to better understand how products and services can deliver more value through utility and emotion.
To create an impactful customer experience, we broaden our perspective beyond just the app, product, or service itself. Through this, we ask key questions like: How should the product or service build and evolve over multiple sessions? What are the high-value activities that we really want consumers to do? What are the roles and relationships between other channels? And how do we interact after a consumer has purchased or engaged with us?
By thinking through these broader questions, we can improve the brand experience and session-by-session interaction while building lifetime customer and brand value. When it comes to bringing these new products and services to market, we will work with you to help define the roadmap, design the experience, and establish technology solutions for both the short-term advantage as well as long-term success.
Results + Recognition
- 40% Sales Lift vs Non-Participants Fender Academy
- +25min Average Session Duration Fender Academy
- 40 Webby Award Recognitions 2013-2019
Services
Strategy
Customer Experience
Consumer Insights + Trends
Data + Analytics
Product + Service Vision
KPI Definition + Monitoring
Design
Experience Design / UX / UI
Design Systems + Style Guides
Performance Optimization
eCommerce + In-Store Retail
iOS + Android Applications
Content
Content Strategy
Messaging + Voice
Photography
Video Production
3D / Motion Graphics
Technology
Technical Strategy
Full-Stack Development
CMS Implementation
Quality Assurance
Interactive Prototyping
The Webby Awards
Establishing a new product strategy and design system for the Internet’s highest honor
Fender Academy
A web service to make sales training feel less like work and more like play
Beats by Dre
Bringing digital innovation to Beats’ physical retail installations
American Express
Laying a design foundation for future products and services with the OPEN app
Blue Shield of California
Helping reinvent the healthcare experience through digital transformation
Google Store
An eCommerce experience helping Google bring its hardware to people across the globe