02/04Websites+Platforms
BASIC/DEPT®, Inc 10 - 24©
Through connection and clarity, we create digital experiences that are easy to understand and impossible to ignore. We harness the power of intuition and insight to craft memorable brand experiences that transform perception, strengthen bonds, and drive change.
Today’s consumers look to brands for inspiration and guidance. This is why we help brands meet customers where they are by delivering the right experience at the right moment. We combine storytelling and utility to help people understand our partners’ brands and their unique points of view.
Our engagement model is iterative and collaborative, not just bringing you along but working together to create work that delivers results. We think about long-term opportunities while helping you solve the immediate needs of today. From KPI definition and experience vision to rapid design, prototyping, and deployment, we’ve built our agency to be a true partner for our clients and we’d love to work with you to create what’s next.
Awards & Recognition
- 40 Webby Awards "Web & Mobile" Recognitions 2013-2019
- Webby Awards Winner — Mobile: Best Visual Design — 2019 Moves
- Webby Awards Winner — Best Practices — 2019 Moves
- Webby Awards Nominee — Corp. Communications — 2019 Brandbeats
- D&AD Awards Shortlist —Digital Design / UI — 2019 Culture Manual
- One Show Merit — Interactive Websites — 2019 Moves
- Comm Arts Winner — Websites / Microsites — 2019 Crafted
Services
Strategy
Customer Experience
Consumer Insights + Trends
Data + Analytics
KPI Definition + Roadmapping
Omnichannel + D2C
Design
Experience Design / UX / UI
Design Systems + Style Guides
Performance Optimization
eCommerce & In-Store Retail
iOS + Android Applications
Technology
Technical Strategy
Full-Stack Development
CMS Implementation
Quality Assurance
Interactive Prototyping
Content
Content Strategy
Messaging + Voice
Photography
Video Production
3D / Motion Graphics
Riot Games
Revitalizing the Riot Games brand with an upgraded digital experience
Silver Oak
Evolving an iconic wine brand through CX strategy and a digital transformation
The Webby Awards
Establishing a new product strategy and design system for the Internet’s highest honor
Adobe
Launching Adobe’s all-new digital media and marketing solution
Snap Lens Studio
Introducing an all-new way to make AR for Snapchat
Crafted™
Building an inclusive brand and movement to rally the creative community
Moves™
Highlighting the architecture and story behind our new headquarters
Culture Manual™
Setting a new standard for the employee onboarding process
Fender Academy
A web service to make sales training feel less like work and more like play
Harrods
Imagining eCommerce opportunities for the Harrods brand
Google Store
An eCommerce experience helping Google bring its hardware to people across the globe
Beats by Dre
Engineering a digital destination that moves at the speed of culture
Furrion
Helping consumers embrace off-grid living with a digital-first rebrand
BB Dakota
Building a brand and eCommerce platform with an irreverent personality
Murad
Strengthening the Murad brand with an eCommerce and CX overhaul