(6) Internal Works
©2020 c/o BASIC®

A collection of internal project and initiatives under the BASIC® brand.

Culture Manual®©2018
Agency Culture & Onboarding
To help strengthen our culture and attract world class talent, we created the Culture Manual – an online guide for new hires that differentiates the employee onboarding process and builds alignment for our collective future.
Visit the Site
Moves®©2019
Our New HQ
When we moved into our new HQ, we put together a site experience providing an in-depth look into the two-year process imagining, designing, and developing our new office we call home.
Visit the Site
Crafted®©2019
Creative Community
A communal initiative we operate to celebrate diversity and creativity by bringing together people from different backgrounds and interests.
Visit the Site
Brandbeats®©2017
Podcast Series
Our podcast series garnering 45,000+ listens per episode providing candid conversations around various industry related topics.
Explore Brandbeats
Applied®©2020
Thoughts & Perspectives
Our panel series and thought-leadership platform where we share perspectives and tactics related to strategy, design, and technology.
Explore Applied

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BASIC®, inc 10 - 20©

Easy to understand. ●Impossible to ignore.

The work we create lives at the intersection of clarity and surprise and positions brands in culture through shared values and ideals.

Consumer Culture
01 /11
- Beats by Dre
  Engineering a digital destination that moves at the speed of culture
- Volcom
  Repositioning an iconic lifestyle brand for a direct-to-consumer future
Electronics
02 /11
- Google Store
  An eCommerce experience helping Google bring its hardware to people across the globe
- Furrion
  Helping consumers embrace off-grid living with a digital-first rebrand
Fashion + Apparel
03 /11
- BB Dakota
  Building a brand and eCommerce platform with an irreverent personality
- Nixon
  Building Nixon’s global reputation with a strategic redesign
Beauty + Cosmetics
04 /11
- Murad
  Strengthening the Murad brand with an eCommerce and CX overhaul
- NERD Skincare
  Developing a brand that brought science to beauty in bold, unexpected ways
Technology
05 /11
- Adobe
  Launching Adobe’s all-new digital media and marketing solution
- Snap Lens Studio
  Introducing an all-new way to make AR for Snapchat
Retail + eCommerce
06 /11
- Harrods
  Imagining eCommerce opportunities for the Harrods brand
- REI
  Setting a higher standard for REI’s digital retail efforts
Entertainment + Gaming
07 /11
- History Channel
  Advertising shows & programs through design and storytelling.
- Riot Games
  Revitalizing the Riot Games brand with an upgraded digital experience
Home + Furnishings
08 /11
- Heath Ceramics
  Designing an eCommerce experience that’s as handcrafted as its products
- OXO
  Bridging the gap between the kitchen and keyboard through eCommerce
B2B + Professional Services
09 /11
- Fender Academy
  A web service to make sales training feel less like work and more like play
- SoftBank Vision Fund
  Building a digital destination for the leading tech investment fund
Design + Architecture
10 /11
- Crafted
  Building an inclusive brand and movement to rally the creative community
- Moves™
  Highlighting the architecture and story behind our new headquarters
Healthcare
11 /11
- Blue Shield of California
  Helping reinvent the healthcare experience through digital transformation

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Interested in having a conversation? We'd love to build something special.