(6) Internal Works
©2022 c/o BASIC/DEPT®

A collection of internal project and initiatives under the BASIC® brand.

Culture Manual®©2018
Agency Culture & Onboarding
To help strengthen our culture and attract world class talent, we created the Culture Manual – an online guide for new hires that differentiates the employee onboarding process and builds alignment for our collective future.
Visit the Site
Moves®©2019
Our New HQ
When we moved into our new HQ, we put together a site experience providing an in-depth look into the two-year process imagining, designing, and developing our new office we call home.
Visit the Site
Crafted®©2019
Creative Community
A communal initiative we operate to celebrate diversity and creativity by bringing together people from different backgrounds and interests.
Visit the Site
Brandbeats®©2017
Podcast Series
Our podcast series garnering 45,000+ listens per episode providing candid conversations around various industry related topics.
Explore Brandbeats
Applied®©2020
Thoughts & Perspectives
Our panel series and thought-leadership platform where we share perspectives and tactics related to strategy, design, and technology.
Explore Applied

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BASIC/DEPT®, inc 10 - 22©

Easy to understand. ●Impossible to ignore.

The work we create lives at the intersection of clarity and surprise and positions brands in culture through shared values and ideals.

Consumer Culture
01 /12
- Beats by Dre
  Engineering a digital destination that moves at the speed of culture
- Volcom
  Repositioning an iconic lifestyle brand for a direct-to-consumer future
Electronics
02 /12
- Cowboy
  Elevating a luxury ebike website to match its brand’s elegance.
- Google Store
  An eCommerce experience helping Google bring its hardware to people across the globe
Fashion + Apparel
Learn more
03 /12
- Wilson
  A century-old sports brand finding its place in culture
- Patagonia
  An eCommerce experience driven by Patagonia’s brand mission
Beauty + Cosmetics
04 /12
- Murad
  Strengthening the Murad brand with an eCommerce and CX overhaul
- NERD Skincare
  Developing a brand that brought science to beauty in bold, unexpected ways
Software + Technology
05 /12
- Adobe
  Launching Adobe’s all-new digital media and marketing solution
- Snap Lens Studio
  Introducing an all-new way to make AR for Snapchat
Retail + eCommerce
06 /12
- Harrods
  Imagining eCommerce opportunities for the Harrods brand
- REI
  Setting a higher standard for REI’s digital retail efforts
Entertainment + Gaming
07 /12
- Riot Games
  Revitalizing the Riot Games brand with an upgraded digital experience
- Capti
  An immersive digital experience for the future of at-home fitness..
Home + Furnishings
08 /12
- Design Within Reach
  Repositioning a storied furniture brand with a contemporary eCommerce storefront
- Heath Ceramics
  Designing an eCommerce experience that’s as handcrafted as its products
B2B + Professional Services
09 /12
- Fender Academy
  A web service to make sales training feel less like work and more like play
Design + Architecture
10 /12
- Crafted™
  Building an inclusive brand and movement to rally the creative community
- Moves™
  Highlighting the architecture and story behind our new headquarters
Food + Beverage
11 /12
- KFC
  A transformed digital ordering platform, merging KFC’s iconic brand with unparalleled convenience
- Silver Oak
  Evolving an iconic wine brand through CX strategy and a digital transformation
Healthcare
12 /12
- Blue Shield of California
  Helping reinvent the healthcare experience through digital transformation

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We’re actively helping our clients solve their unique COVID-19 challenges through eCommerce and brand transformation. We’d love to have a conversation.

Welcome back! As you continue to browse around our site please feel free to reach out for a consultation. We’d love to discuss your current challenges.

Modern business transformation requires innovation focused on the overall customer experience. We’re here to help.